Comical Economical
Thomas Costerton Gilson (1885-1971) an upholster's draughtsman, grew to be one of the favourite comic postcard artists of the Edwardian era. I love the sentiment on this card - to save a little on your clothes. In the Belle Epoch you could be notoriously extravagant if you were wealthy, but poverty was rampant if you lived on the other side of the tracks. Gilson lived with his family Battersea prior to the Great War, and would have been well acquainted with the latter. It is hard to tell whether this illustration was intended only to be amusing, or to encourage those with a lot to spare to be mindful of others who had nothing.